Dirty Ashtray and Exploding Vape Awards

For over 30 years we’ve partnered with the AMA in delivering our Dirty Ashtray Awards, including the more recent addition of the Exploding Vape Award.

These awards call out unacceptable behaviour and tactics by the tobacco industry in Australia.

2025

In 2025, British American Tobacco earned the ultimate dirty double taking out both the 2025 Dirty Ashtray AND Exploding Vape Awards — the first company ever to “win” both. Why? For pushing tax cuts, spinning regulation, and aggressively promoting new nicotine products under the banner of so-called “harm reduction”. Their execs have been on the front page of our papers, throwing a tax tantrum and blaming public health policy for issues their own products created. Their Omni™ report was sold as science — but our analysis found it is spin dressed up as evidence

2024

The Dirty Ashtray Award went to the Australian Association of Convenience Stores, or AACS, for their refusal to disclose their funding from the tobacco industry when presenting at a Senate Inquiry into tobacco control legislation. AACS has been at the forefront of supporting tobacco industry rhetoric over the past two decades, and at the Senate Inquiry was asked to disclose any financial ties to the industry. The organisation refused, citing commercial confidentiality.

The Exploding Vape Award went to the Australian Taxpayers Alliance, for their “Bust the Black-Market Campaign”. This initiative was textbook astroturfing. The Alliance purports to “represent the everyday Australian taxpayer” through what they call “grassroots campaigning” to oppose what they call “over-regulation”. The reality is, this campaign had clear links to Big Tobacco and showed complete disregard for the evidence-based reforms put forward by public health experts.

Education & Awareness

ACOSH CEO Laura Hunter (L) and ACOSH President André Schultz (R) with special guest speaker, John Safran

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